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Storytelling Leads To Success

I'm excited to announce that I will be co-authoring a book with best-selling author and transformational speaker Lisa Nichols!

LISA NICHOLS is one of the world’s most-requested motivational speakers, as well as a media personality and corporate CEO whose global platform has reached nearly 80 million people. From a struggling single mom on public assistance to a millionaire entrepreneur,

As Founder and Chief Executive Officer of Motivating the Masses, Inc., Lisa has developed workshops and programs that have transformed the lives of countless men and women, and altered the trajectory of businesses throughout the country and across the world.heir own untapped talents and inf

The title of OUR book is "Against All Odds.," and it is a compilation of personal stories from various authors who will share their compellng stories of resilience and survival, against all odds. This co-authorship process will take several months and I will be taking all of you on the journey with me, so stay tuned for updates.

For decades, I've used stories to connect my organization's mission with funders, board members and other supporters. A few years ago, it hit me that what people reasonated with was not only the stories about those we serve, but about the leader behind the organization.

Your personal and organizational stories reveal who you are. Your stories show that you're vulneralbe, tenacious, diligent, compassionate, bold, spiritual, kind and transparent. In short, they show who you really area and what you car3e about most. They shine a light on the authentic YOU!

Leaders who master the art of storytelling can use this gift to engage potential supporters, highlight their mission, and grow the revenue of the organization as they build a brand for themselves and the company.

Supporters and funders want to know more about the person making the decisions. That's when I started writing for Forbes and other publications. When I joined the Forbes Nonprofit Council, several collegues thanked me for highlighting Goodwill and nonprofit CEO's as business professionals in my articles and as part of one of the Forbes Expert Panels.

So, don't be afraid to tell your stories of resilience, cultural influence, growth, or failure. Use your voice to build your brand and your organization.

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