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Expansion or Bust!


As a successful nonprofit leader, you've worked hard to build your brand and establish a loyal customer base.


You're finally turning a profit, making an impact, and things are going well, but how do you know when it's time to take your organization to the next level?



Expanding can be a risky move, but sometimes the reward is worth the risk. At Goodwill Industries of East Texas, we are growing by expanding our Commercial Services facility. We are doubling the size of our warehouse to increase the manufacturing, pick/pack and storage capabilities.


This investment required careful consideration. Here are the signals that led to the expansion that you might want to consider as well.


1. Increased demand

The most obvious sign that it's time to expand is increased demand from clients and other stakeholders. You may have had to turn away potential clients due to lack of space or resources. This is a clear indication that there is a significant market for what you're offering and expanding your operation could help meet the demand.


2. Financial stability

Another important component to consider is your financial stability. Expanding your organization can be costly, so you need to ensure that you have the financial resources to support the growth. A healthy cash flow and consistent profits are good indicators that you're financially stable enough to take the next steps.


3. Industry trends

Keeping up-to-date with industry trends is crucial. If you're seeing that your competitors are expanding their operations or if there's a growing trend in your industry, it may be time for you to do the same. Being aware of what's happening in your market will help you make informed decisions.


4. Competitor activity

Pay attention to what your competitors are doing. If they're changing how they provide services or offering services, it may put pressure on you to stay competitive. Expanding your offerings may be necessary to keep up with the needs of the community or service populations.


5. Employee capacity

Your employees and/or volunteers are the backbone of your nonprofit and, if they're working overtime, it may be a sign that it's time to expand. You need to ensure that your people are able to cope with the increased demand and work volume that comes with growth.


6. Long-term strategic goals

Expanding your operation should be part of a long-term strategic plan. If you're confident that expanding your nonprofit will help you achieve your long-term goals, it's time to take the leap.


Ultimately, expanding your

nonprofit should be a strategic decision based on careful consideration of various factors. While it can be risky, it can also lead to significant rewards.

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